44 Gerrard Street
44 Gerrard Street
44 Gerrard Street
44 Gerrard Street
44 Gerrard Street
1/5

Atkinsons

44 Gerrard Street

Eau de Cologne

238,000 RF
238,000 RF
Save -238,000 RF Sold out
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Eau de Cologne 100ml

Unisex

Outrageously sophisticated and revitalising

Lively, refreshing, and invigorating, 44 Gerrard Street is overflowing with energy and sophistication

Radiating vitality and vigour, Atkinsons 44 Gerrard Street is an homage to the very first Atkinsons store, established in 1799 in London’s Soho. Brimming with energy and sophistication, it captures the eccentric, hedonistic spirit of Georgian London, from the refreshing, invigorating notes of cool eucalyptus, spicy ginger and fresh green lemon through to a softer floral heart of jasmine, orchid and rose. Amber notes hint at a woody, ever so slightly musky base for an eau de cologne that packs a sophisticated, energising punch.

Product Origin: United Kingdom

Made in: Italy

Olfactory Family: Woody, Spicy

Top Notes: Eucalyptus JETM, Lemon, Ginger
Heart Notes: Jasmine absolute, Rose, Orchid
Base Notes: Amber, Cashmere wood, Musk

About the Atkinsons

Atkinsons - Established in London in 1799 by James Atkinson—accompanied by his iconic bear—Atkinsons is a historic perfume house renowned for its bold creations and aristocratic flair. Breaking conventions from the start, Atkinson introduced a warm, spicy Eau de Cologne in 1800 that redefined British perfumery.

The brand’s identity is steeped in royal recognition, symbolized by a crest from King George IV, and reflected in its distinguished bottle design featuring gold engravings and a two-bear medallion. Each fragrance pays tribute to Atkinsons' storied origins—from the orange hue inspired by its first Soho boutique, to the top hat-shaped cap reminiscent of traditional wicker packaging.

With collections ranging from reimagined 19th-century classics to modern interpretations of British landscapes, Atkinsons continues to blend history with innovation—offering niche perfumes that transcend gender and embody timeless British elegance.

Eau de Cologne Collection - Tantalisingly elusive, stupendously versatile and never, ever out of place.
Ingredients & Insights

Ingredients: Alcohol denat. (SD alcohol 39-C), Parfum (fragrance), Aqua (water), Limonene, Linalool, Citral, Geraniol, Hydroxycitronellal, Citronellol, Eugenol, Farnesol.
Shipping & returns

We aim to dispatch Standard and Express orders on the next business day.
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Crafted with Soul
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Each scent tells a story
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Niche Fragrances
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Crafted with Soul
◦
Each scent tells a story
◦
Niche Fragrances
◦
Crafted with Soul
◦
Each scent tells a story
◦
Niche Fragrances
◦
Crafted with Soul
◦
Each scent tells a story
◦
Niche Fragrances
◦
Crafted with Soul
◦
Each scent tells a story
◦
Niche Fragrances
◦
Crafted with Soul
◦
Each scent tells a story
◦
Niche Fragrances
◦

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The Language of Perfume

    What Is an Olfactory Direction?

    t's a way to categorize perfumes by their scent character — like floral, woody, or oriental.

    How Do Top, Heart, and Base Notes Work?

    These three note layers guide the evolution of a scent from the first spritz to the dry-down. Explore in Detail

    What’s the Difference Between Eau de Parfum, Eau de Toilette, Extrait, and Cologne?

    These terms refer to fragrance strength. Extrait is the most concentrated; Cologne is the lightest Explore in Detail