TORINO21

Xerjoff - Founded by Sergio Momo, Xerjoff is a luxury Italian fragrance house that blends rare raw materials with old-world craftsmanship and contemporary artistry. Each perfume is a jewel—encased in elegant flacons inspired by ancient Egyptian crowns—and crafted to deliver a unique and refined olfactory experience.

The name “Xerjoff” combines “Sir,” a nod to Momo’s time in London, and “Joff,” his childhood nickname. Celebrated in over 110 countries, Xerjoff represents the pinnacle of Italian style, exclusivity, and sensory sophistication.

As the official Silver Sponsor of the Nitto ATP Finals, Xerjoff proudly honors the exhilarating spirit of tennis with a dedicated fragrance for each year the event takes place in Turin – the brand's beloved hometown.

From 2021 to 2025, Turin becomes the 15th city to host this prestigious year-end tournament, marking a new era for both the sport and the city. In celebration, Xerjoff captures the energy, elegance, and prestige of each season with an exclusive scent—blending high perfumery with the adrenaline of world-class tennis.

“The Nitto ATP Finals can be a turning point for Turin and a restart, as were the 2006 Olympic Games. As a Turinese and entrepreneur, I am happy and proud to be among the representatives in support of the city that has the honour of hosting this great event.”
— Sergio Momo, CEO & Founder of Xerjoff, and Official Ambassador of Turin