Founded in 2015 by friends Luke Granger and Jason Collison, Electimuss London is an independent British luxury fragrance house born from a passion for storytelling and scent. Taking its name from the Latin phrase meaning "to choose the best," the house draws inspiration from Ancient Rome—an empire where perfume was a sensory revolution woven into daily life, celebration, and rituals of power.

Electimuss partners with renowned master perfumers, offering complete creative freedom to construct bold, complex scents without compromise. Every creation is formulated as an Extrait de Parfum with an extraordinary 25% to 35% oil concentration. This dedication ensures exceptional sillage, rich evolution throughout the day, and remarkable longevity on the skin.