Bold As Love
Cologne Elixir 100ml
Unisex
Continuing the story of Handel House—once home to legendary composer George Frideric Handel—Bold As Lovedraws inspiration from another musical icon who inhabited the same address over two centuries later: Jimi Hendrix.
Crafted by Master Perfumer Pierre Negrin, this bold creation channels Hendrix’s sensuality, soulful artistry, and emotional complexity. The fragrance unfolds as a powerful fusion of aromatic and animalic tones, layered with the richness of smoky leather, and sharpened by fresh, vivid accents.
“While creating Bold As Love, I discovered an image of Hendrix in a vivid purple suit—my favourite colour. That image inspired the entire composition. The smoky leather evokes the raw, untamed energy he brought to the stage and his unmistakable style. This scent is a tribute to a brilliant and fearless visionary who continues to inspire.”-Negrin
Product Origin: United Kingdom
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Olfactory Family: Aromatic, Leathery
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